Building Walls Around Your Market Niche

Consultation with many entities over more than 30 years has provided me with many insights into how businesses create success.

Today, I believe that companies have never faced such an extraordinary level of competition and the internet is the main reason - as every business owner knows.

Your competitors are always just one click away from your customers.

So, you can keep doing what you have done - then realistically - it won't take long before you are copied, improved on and replaced.

Word of mouth and referral may work well for you now - what happens when there is a new kid on the block who improves on what you do - faster, smarter, cheaper...

Learn from decades ago via The Eagles - and their latest live performance in Melbourne...

The Eagles - New Kid In Town (Live) HQ by goldrausch

Most websites don't work... The average time spent on a website is a couple of clicks - then when people don't like what they see they click back to Google to check out your competitor.

So, the steps for the future are:

1. Accept Google have a monopoly for where people search for things - anything
2. Understand that video is the future - Google own You Tube
3. Look at alternatives for your future website management - most web developers in Australia unfortunately are way behind what the major players are using overseas

So the future of business begins with discovering what your market niche is. You will be surprised how many business owners, marketing directors, advertising people, etc we meet with that do not have a clear understanding of 'Their Perfect Future Customer'

Many know their perfect customer NOW - though 3, 5, 10+ years ahead???

• Your Market Niche is defined by your perfect customer
• Your perfect cutomer defines what will be your Unique Selling Proposition
• Your Unique Selling Proposition provides domination of your Market Niche

On paper (or in this case internet) - this all sounds simple.

Reality shows the complexities confound the people who direct business.

So, what is the future?

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Step 1: The Future starts with LOOKING OUTSIDE YOUR BOX

You may have your own innovative ideas that can provide you with a Unique Selling Proposition. Truth is, most businesses don't - no matter what their size.

Innovation most often comes from industries outside yours - when they are brought into your industry they become a new idea that is commercialised for profit - whilst maximising market share for the company who introduced the concept to their industry...

Generally, to find these new innovative ideas from other industries requires a consultant with experience across many industries - and quality consultants are very rare.

This is step #1 of 101+ ways to build walls around your market niche.

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Step 2: Research

Research makes the difference between a successful implementation of strategy and a non successful waste of investment.

Successful businesses undergo a lot of research to determine the best method of achieving their desired outcomes.

Often this is best achieved by an outside third party who specialise in this area.

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Step 3: Achieving your Desired Outcome

The next step is to determine the best method of Implementing a Strategy that achieves your Desired Outcome

There are a limited number of highly successful strategists and strategy teams in Australia

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Building Walls Around Your Market Niche

Once you have completed the 3 steps above, then you are ready to start building walls around your market niche and dominating the market. The ways that is done vary for every business as every business have their unique DNA and unique outcomes they want to achieve.

Strategies we have worked on with clients have included any of the below components:

• Brand Identification and Re-Branding
• Design
• Brand Building
• Online componentry including websites
• Digital marketing and communications strategies
• Video, film, photography and interactive communication projects
• Animation and 3 or 4 dimentional design
• Print of all sizes from business cards to magazines and instore Point of Sale
• Signage from Cars to Billboards
• Sponsorships and Advertising
• SEO, SEM, PPC and Digital Online Location Acquisitions
• Licensing, Franchising and creation of new business to manage new income streams
• Joint Ventures and Venture Capital
• Education - internally and externally
• Cultural development and transformation
• Much more

Total Executive have vetted over 3,000 product and service providers. We now represent over 100 of the providers who service different areas of business and are leaders in their field.

To learn more about how we build walls around your market niche and for a complimentary no obligation consultation including research of your business and industry Contact Us