Total Executive Articles Knowledge & ViewsTotal Executive Articles Knowledge Videos & Viewshttp://www.totalexec.com.au/totalexec-views/2012-05-20T02:00:43ZSquarespaceLeadership Motivation and Changehttp://www.totalexec.com.au/totalexec-views/2012/5/20/leadership-motivation-and-change.htmlGrant Crossley2012-05-20T02:00:43Z2012-05-20T02:00:43ZTo sustain ongoing leadership you need to be motivated

View this video to learn about Motivation Leadership...

]]>Popeye - Is your brand fun?http://www.totalexec.com.au/totalexec-views/2012/5/19/popeye-is-your-brand-fun.htmlGrant Crossley2012-05-19T11:39:08Z2012-05-19T11:39:08ZHere is another way to promote your business...

How will you promote your brand with video?

]]>Leadership - in groupshttp://www.totalexec.com.au/totalexec-views/2012/5/19/leadership-in-groups.htmlGrant Crossley2012-05-19T11:21:18Z2012-05-19T11:21:18ZEvery now and then you need a little leadership humour - animated

Here is one example with a bit of branding..

Want animated professional branding - we have many providers available - Contact us

]]>Learn from the Leaders with business ideas - from the founder of IKEAhttp://www.totalexec.com.au/totalexec-views/2012/5/19/learn-from-the-leaders-with-business-ideas-from-the-founder.htmlGrant Crossley2012-05-19T02:00:40Z2012-05-19T02:00:40ZIngvar Kamprad created IKEA and became one of the wealthiest people in the world.

His business ideas that made him successful are simple that everyone can follow - as shown in this video...

]]>A Reflection on how Political Leadership failshttp://www.totalexec.com.au/totalexec-views/2012/5/17/a-reflection-on-how-political-leadership-fails.htmlGrant Crossley2012-05-17T02:00:18Z2012-05-17T02:00:18ZStepping back in time to the Rudd / Gillard arguments - this article provides an insight into leadership disputes

]]>Leadership, Businesses, Organisations and Social Leadershiphttp://www.totalexec.com.au/totalexec-views/2012/5/16/leadership-businesses-organisations-and-social-leadership.htmlGrant Crossley2012-05-16T02:00:18Z2012-05-16T02:00:18ZGiven my Danish heritage, this video attracted my interest

The future of leadership considers the social applications.

This video outlines some of the social applications we need to consider...

]]>Google - good for SEO - not necessarily good for 'community building'http://www.totalexec.com.au/totalexec-views/2012/5/15/google-good-for-seo-not-necessarily-good-for-community-build.htmlGrant Crossley2012-05-15T08:45:49Z2012-05-15T08:45:49ZGoogle have invested a lot of time and money into Google+ as a social network that competes with Twitter and Facebook

The problem is it is not that different to facebook / Twitter / etc

So take up of Google+ as a social network has not been significant.

Will this change in the future - yet to be seen and we will keep you abreast of changes.

In the meantime it is still important to have Google+ as part of your mix to help you get up in the Google directory rankings

To learn more about all of the above check out this video

]]>Everyday Leadership for Everyonehttp://www.totalexec.com.au/totalexec-views/2012/5/15/everyday-leadership-for-everyone.htmlGrant Crossley2012-05-15T02:00:40Z2012-05-15T02:00:40ZThis video explains how leadership is something for everyone - not just CEOs, Presidents, etc

]]>Leaders keep Learning - so they can Keep Leading - John Maxwellhttp://www.totalexec.com.au/totalexec-views/2012/5/14/leaders-keep-learning-so-they-can-keep-leading-john-maxwell.htmlGrant Crossley2012-05-14T02:00:45Z2012-05-14T02:00:45ZTotal Executive continuously inform our members on how to be successful

Knowledge is one of the most popular 'tags' in our knowledge bank - following shortly after Leadership

John explains the importance of continuous knowledge development here...

]]>How do you increase Web Performance?http://www.totalexec.com.au/totalexec-views/2012/5/14/how-do-you-increase-web-performance.htmlGrant Crossley2012-05-14T02:00:44Z2012-05-14T02:00:44ZIt starts with measuring the impact of different content

Split Testing is a great place to start

This video from Web Profits explains how you can benefit from these analytics...

To engage a company that can best provide for your requirements at an affordable budget Contact Us

]]>The 5 levels of Leadership - John Maxwellhttp://www.totalexec.com.au/totalexec-views/2012/5/13/the-5-levels-of-leadership-john-maxwell.htmlGrant Crossley2012-05-13T02:00:14Z2012-05-13T02:00:14ZJohn is highly respected in the area of leadership

Take heed of his five levels of leadership explained here...

]]>Is Search Engine Marketing (SEM) or Social Media Marketing (SMM) best?http://www.totalexec.com.au/totalexec-views/2012/5/13/is-search-engine-marketing-sem-or-social-media-marketing-smm.htmlGrant Crossley2012-05-13T02:00:13Z2012-05-13T02:00:13ZThere are a couple key ways you can grow your relations with Search Engines and Social Media

With Search Engines - it is about a direct sale

With Social Media - it is about building a relationship

At the end of the day - it depends on your strategy on how your clients connect with you online

The real power comes from when you combine the two components - SEM and SMM

Learn more about this concept in the video here:

To speak with people who are leaers in this field as speakers for your future events, or discussion of business improvement within a budget you can afford Contact Us

]]>The essence of Leadershiphttp://www.totalexec.com.au/totalexec-views/2012/5/12/the-essence-of-leadership.htmlGrant Crossley2012-05-12T02:00:24Z2012-05-12T02:00:24ZLeadership requires a feel

It needs an essence to it

You can start to learn about that essence here...

]]>Generating leads using the Web - HOW?http://www.totalexec.com.au/totalexec-views/2012/5/12/generating-leads-using-the-web-how.htmlGrant Crossley2012-05-12T02:00:23Z2012-05-12T02:00:23ZIt is a combination of a high performing website and generating quality traffic

1) Words sell - written, video, etc - make sure you have quality content

2) Make contacting easy with calls to action - everywhere

3) Establish company credibility - testimonials - logo's, etc

4) Good design that is clean and supports the words

5) Stand alone landing pages that provide enough information without having to click around

eg: testimonials with product examples, etc

Learn more from this video

Then drive the right traffic to your website:

3 ways

  1. Pay per click on Google
  2. Pay per click on Social Networks
  3. Arriving on top page of Google and search engines for their organic / natural search list

To meet the best providers that cater in this area - Contact us

]]>Situational Leadership - taking controlhttp://www.totalexec.com.au/totalexec-views/2012/5/11/situational-leadership-taking-control.htmlGrant Crossley2012-05-11T13:53:13Z2012-05-11T13:53:13ZHere is a new view of leadership...
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