Total Executive Articles Knowledge & Views

Leadership Motivation and Change

Grant Crossley — Sun, 20 May 2012 02:00:43 +0000

To sustain ongoing leadership you need to be motivated

View this video to learn about Motivation Leadership...

Popeye - Is your brand fun?

Grant Crossley — Sat, 19 May 2012 11:39:08 +0000

Here is another way to promote your business...

How will you promote your brand with video?

Leadership - in groups

Grant Crossley — Sat, 19 May 2012 11:21:18 +0000

Every now and then you need a little leadership humour - animated

Here is one example with a bit of branding..

Want animated professional branding - we have many providers available - Contact us

Learn from the Leaders with business ideas - from the founder of IKEA

Grant Crossley — Sat, 19 May 2012 02:00:40 +0000

Ingvar Kamprad created IKEA and became one of the wealthiest people in the world.

His business ideas that made him successful are simple that everyone can follow - as shown in this video...

A Reflection on how Political Leadership fails

Grant Crossley — Thu, 17 May 2012 02:00:18 +0000

Stepping back in time to the Rudd / Gillard arguments - this article provides an insight into leadership disputes

Leadership, Businesses, Organisations and Social Leadership

Grant Crossley — Wed, 16 May 2012 02:00:18 +0000

Given my Danish heritage, this video attracted my interest

The future of leadership considers the social applications.

This video outlines some of the social applications we need to consider...

Google - good for SEO - not necessarily good for 'community building'

Grant Crossley — Tue, 15 May 2012 08:45:49 +0000

Google have invested a lot of time and money into Google+ as a social network that competes with Twitter and Facebook

The problem is it is not that different to facebook / Twitter / etc

So take up of Google+ as a social network has not been significant.

Will this change in the future - yet to be seen and we will keep you abreast of changes.

In the meantime it is still important to have Google+ as part of your mix to help you get up in the Google directory rankings

To learn more about all of the above check out this video

Everyday Leadership for Everyone

Grant Crossley — Tue, 15 May 2012 02:00:40 +0000

This video explains how leadership is something for everyone - not just CEOs, Presidents, etc

Leaders keep Learning - so they can Keep Leading - John Maxwell

Grant Crossley — Mon, 14 May 2012 02:00:45 +0000

Total Executive continuously inform our members on how to be successful

Knowledge is one of the most popular 'tags' in our knowledge bank - following shortly after Leadership

John explains the importance of continuous knowledge development here...

How do you increase Web Performance?

Grant Crossley — Mon, 14 May 2012 02:00:44 +0000

It starts with measuring the impact of different content

Split Testing is a great place to start

This video from Web Profits explains how you can benefit from these analytics...

To engage a company that can best provide for your requirements at an affordable budget Contact Us

The 5 levels of Leadership - John Maxwell

Grant Crossley — Sun, 13 May 2012 02:00:14 +0000

John is highly respected in the area of leadership

Take heed of his five levels of leadership explained here...

Is Search Engine Marketing (SEM) or Social Media Marketing (SMM) best?

Grant Crossley — Sun, 13 May 2012 02:00:13 +0000

There are a couple key ways you can grow your relations with Search Engines and Social Media

With Search Engines - it is about a direct sale

With Social Media - it is about building a relationship

At the end of the day - it depends on your strategy on how your clients connect with you online

The real power comes from when you combine the two components - SEM and SMM

Learn more about this concept in the video here:

To speak with people who are leaers in this field as speakers for your future events, or discussion of business improvement within a budget you can afford Contact Us

The essence of Leadership

Grant Crossley — Sat, 12 May 2012 02:00:24 +0000

Leadership requires a feel

It needs an essence to it

You can start to learn about that essence here...

Generating leads using the Web - HOW?

Grant Crossley — Sat, 12 May 2012 02:00:23 +0000

It is a combination of a high performing website and generating quality traffic

1) Words sell - written, video, etc - make sure you have quality content

2) Make contacting easy with calls to action - everywhere

3) Establish company credibility - testimonials - logo's, etc

4) Good design that is clean and supports the words

5) Stand alone landing pages that provide enough information without having to click around

eg: testimonials with product examples, etc

Learn more from this video

Then drive the right traffic to your website:

3 ways

Pay per click on Google
Pay per click on Social Networks
Arriving on top page of Google and search engines for their organic / natural search list

To meet the best providers that cater in this area - Contact us

Situational Leadership - taking control

Grant Crossley — Fri, 11 May 2012 13:53:13 +0000

Here is a new view of leadership...