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Entries in Change (162)

Friday
Jan272012

13 Habits to success

The kids that are at the beginning of this video provide insights into our future and what we need to focus on as leaders

Wednesday
Nov162011

Building Walls Around Your Market Niche

Consultation with many entities over more than 30 years has provided me with many insights into how businesses create success.

Today, I believe that companies have never faced such an extraordinary level of competition and the internet is the main reason - as every business owner knows.

Your competitors are always just one click away from your customers.

So, you can keep doing what you have done - then realistically - it won't take long before you are copied, improved on and replaced.

Word of mouth and referral may work well for you now - what happens when there is a new kid on the block who improves on what you do - faster, smarter, cheaper...

Learn from decades ago via The Eagles - and their latest live performance in Melbourne...


The Eagles - New Kid In Town (Live) HQ by goldrausch

Most websites don't work... The average time spent on a website is a couple of clicks - then when people don't like what they see they click back to Google to check out your competitor.

So, the steps for the future are:

Click to read more ...

Wednesday
Nov022011

What is the future of Retail

ARE TODAY'S RETAIL ADS BLAND, BLAND, BLAND?

Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. 

Dick1

Dick Smith was an innovator.
 
He built a new category with advertising and brochures that gave Australia’s cardigan wearing tinkerers access to an Alladin’s cave of electronics

Click to read more ...

Tuesday
Oct182011

How are Dorks MAKING MILLIONS from SOCIAL MEDIA - whilst they erode your business?

Do you really need to learn how the 'dorks' are about to take over your business?

Of course you do - and quickly...

Don't believe? - they have already created a video that tells you what they will be doing...

To learn how to complement and counteract the future takeover of your business - contact us

Tuesday
Oct112011

Strategy defines Success

Image Source

During the last month we have interviewed the owners and leaders of over 100 small to medium size businesses to determine what is their secret to success.

Click to read more ...