Turning raw intellectual property (IP) into a product, process or service that people want to buy is the fundamental challenge facing our start-up entrepreneurs. Success requires a mix of technical understanding and market insight, which can be hard to find.
Our ingenious researchers and inventors do not always have the raw entrepreneurial talent that the investment community is looking for. The reticence of the capital markets makes it doubly difficult to attract the right people. This “catch 22” is largely to blame for what is termed the ‘Valley of Death’ – a place where many early stage businesses with promising IP find themselves, having run out of capital before establishing a compelling value proposition for their target market.
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