Building Walls Around Your Market Niche
Wednesday, November 16, 2011 at 11:09PM Consultation with many entities over more than 30 years has provided me with many insights into how businesses create success.
Today, I believe that companies have never faced such an extraordinary level of competition and the internet is the main reason - as every business owner knows.
Your competitors are always just one click away from your customers.
So, you can keep doing what you have done - then realistically - it won't take long before you are copied, improved on and replaced.
Word of mouth and referral may work well for you now - what happens when there is a new kid on the block who improves on what you do - faster, smarter, cheaper...
Learn from decades ago via The Eagles - and their latest live performance in Melbourne...
The Eagles - New Kid In Town (Live) HQ by goldrausch
Most websites don't work... The average time spent on a website is a couple of clicks - then when people don't like what they see they click back to Google to check out your competitor.
So, the steps for the future are:
