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Entries in Profit (68)

Wednesday
Nov022011

What is the future of Retail

ARE TODAY'S RETAIL ADS BLAND, BLAND, BLAND?

Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate. 

Dick1

Dick Smith was an innovator.
 
He built a new category with advertising and brochures that gave Australia’s cardigan wearing tinkerers access to an Alladin’s cave of electronics

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Tuesday
Oct182011

How are Dorks MAKING MILLIONS from SOCIAL MEDIA - whilst they erode your business?

Do you really need to learn how the 'dorks' are about to take over your business?

Of course you do - and quickly...

Don't believe? - they have already created a video that tells you what they will be doing...

To learn how to complement and counteract the future takeover of your business - contact us

Monday
Oct172011

How is your marketing strategy working?

The video below provides background on where the future is with communication, social media and marketing in general

To discuss how we can make you successful in all areas discussed in this video - CONTACT US

Tuesday
Sep132011

How do Successful Retailers work?

Image Source

Recently, RetailSails released its report on the top retail chains in the U.S. ranked by the industry standard of sales per square foot. One glance at the list and

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Sunday
Sep112011

How do you Motivate a Sales Team?

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“Rethinking sales incentives” was voted as the Number 8 Sales Trends for 2011 . Incentive programs, commissions and bonuses have been synonymous with sales teams for at least the last 50 years.  However, throwing more money at sales teams to perform better, especially in these more complex and creative times may be a thing of the past.

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