Wednesday
Nov022011
What is the future of Retail
Wednesday, November 2, 2011 at 11:01PM ARE TODAY'S RETAIL ADS BLAND, BLAND, BLAND?
Are today’s retail ads bland, bland, bland? This was the question posed by AdNews last week after Dick Smith launched a new brand style ad campaign. If you missed it, here is a cut down of my contribution to the debate.

Dick Smith was an innovator.
He built a new category with advertising and brochures that gave Australia’s cardigan wearing tinkerers access to an Alladin’s cave of electronics

Dick Smith was an innovator.
He built a new category with advertising and brochures that gave Australia’s cardigan wearing tinkerers access to an Alladin’s cave of electronics


