Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend is driving including offline conversions? This is a very interesting article that explains how you can do it...
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Entries in Research (25)
As Australians, we look forward to more Executive Recruitment knowledge on what is happening in the Australasian area... Here is info of the manufacturing/engineering side...
Case Study - Datalicious & Paymate: Keyword research to help review paid and organic search programs
Graeme Philipson is a wealth of knowledge in the Technology and Communications arena. Recently, he has applied this knowledge to 'Envirability' - a play on words, though you will get the drift/tide/stream of knowledge that follows...– Green ICT – sometimes called Green IT – is a much-discussed topic, in the ICT industry and beyond. The problem is, it means different things to different people. There are too many definitions, and not enough definition. This lack of definition has made it difficult to measure the effectiveness or the extent of an organisation’s implementation of Green ICT. As the old saying goes, you can’t manage what you can’t measure. And you can’t measure what you can’t define. To many people, Green ICT is only about reducing the energy consumption and carbon footprint of the ICT function within the organization. ICT is a significant consumer of electricity worldwide, on a par with the airline industry. Therefore it makes sense, as emission reduction becomes desirable and even mandatory, that ICT users should look at ways of reducing the energy consumption of their systems. But there is more to Green ICT than that
We recently had a chat with Lanning - founder of The COI Group about sourcing the right employees Is this the greatest business challenge of the next thirty years? For years we have been told that the greatest business differentiator is the quality of the people we employee. Sure, this is important, but is it the greatest differentiator? After all aren’t there plenty of others that are at least as important - innovation, scale, efficiency, quality … But now, there are several universal trends that indicate ‘people’ will almost certainly be the most important differentiator for the next few decades, and the reason is simple – scarcity. The western world and to some extent the developing world will find it increasingly difficult to find employees.
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