Case Study - Datalicious & Paymate: Keyword research to help review paid and organic search programs

Paymate engaged us to conduct keyword research in the online payment category resulting in a set of paid and organic search optimisation instructions. The recommendations lead to the client changing their paid search campaign and revisiting their organic optimisation program. 

 

“With the detailed reporting and analysis that the team did I was able to implement a strategy that is now effective and will result in increased lead conversions. Thanks Datalicious! Highly recommended!” Melinda Zanello, Marketing Manager, Paymate 

http://www.paymate.com/



Why do we need a framework? - Envirability is born...

Graeme Philipson is a wealth of knowledge in the Technology and Communications arena. Recently, he has applied this knowledge to 'Envirability' - a play on words, though you will get the drift/tide/stream of knowledge that follows...– Green ICT – sometimes called Green IT – is a much-discussed topic, in the ICT industry and beyond. The problem is, it means different things to different people. There are too many definitions, and not enough definition. This lack of definition has made it difficult to measure the effectiveness or the extent of an organisation’s implementation of Green ICT. As the old saying goes, you can’t manage what you can’t measure. And you can’t measure what you can’t define. To many people, Green ICT is only about reducing the energy consumption and carbon footprint of the ICT function within the organization. ICT is a significant consumer of electricity worldwide, on a par with the airline industry. Therefore it makes sense, as emission reduction becomes desirable and even mandatory, that ICT users should look at ways of reducing the energy consumption of their systems. But there is more to Green ICT than that

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Employee Retention - Building the Employer Brand

We recently had a chat with Lanning - founder of The COI Group about sourcing the right employees Is this the greatest business challenge of the next thirty years? For years we have been told that the greatest business differentiator is the quality of the people we employee. Sure, this is important, but is it the greatest differentiator? After all aren’t there plenty of others that are at least as important - innovation, scale, efficiency, quality … But now, there are several universal trends that indicate ‘people’ will almost certainly be the most important differentiator for the next few decades, and the reason is simple – scarcity. The western world and to some extent the developing world will find it increasingly difficult to find employees.

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