Total Executive Copywriters, Journalists and Editors

Total Executive Writers, Journalists and Editors - Leaders in their Fields

Total Executive have access to dozens of leading journalists, copywriters and editors. Many of them are award winners and most of them are working on or have worked on leading publications you will be familiar with.

We also have access to award winning designers - graphic and digital.

And for accountability, we have access to Australia's leading communications consultants and data analytics specialists.

Over recent months we have created hundreds of articles for clients, with contributors who specialise in the fields of our clients.

These have been published in print and digital publications and where appropriate have been syndicated with other networks to reach tens of thousands of clients and potential clients.

To discuss how we can produce customised publications that suit your requirements, CONTACT US

Overcoming the Tyranny of Distance

A Case Study: How Pernod Ricard delivered major IT projects simultaneously in multi-locations without traveling

The Pacific operations of one of the world’s largest wine and spirits producers complemented its face-to-face meeting style with e-meeting and e-collaboration, stimulating its corporate collaboration culture and producing a raft of tangible and intangible benefits.

The Pacific operations has more than 2000 staff spread across four business units. The solution was to complement its face-to-face meeting style with e-meeting and e-collaboration, stimulating its corporate collaboration culture and producing a raft of tangible and intangible benefits.

Click to read more ...

Case Studies - Ian Lyons: Clients, Testimonials and Case Studies

Ian Lyons is a leading digital and social media advisor in Australia.

Ian is a Total Executive Recommended Service Provider

Below are links to some of the client blogs Ian has helped work on...

Sydney Festival Blog

South Africa Blog

Le Black Book

Ian is also an educator at ADMA (Australian Direct Marketing Association)

ADMA

Case Study - Datalicious & Vodafone: Making Vodafone datalicious using SiteCatalyst, Test&Target and SearchCenter

Challenge

Implement, maintain and manage an end-to-end analytics and online optimisation platform designed to increase media effectiveness and website conversion as well as overall user experience. 

Solution

Design, implementation and ongoing management of advanced Omniture analytics and online optimisation platform across all Vodafone website properties in general and the online store in particular. The final solution combined data from various different sources, measuring performance across multiple channels above and below the line as well as visitor behaviour down to an individual customer level, both online and through call centres. By combining data sets and technologies that were separate up until then, Datalicious was able to generate additional insights, eliminate inefficiencies and execute highly targeted campaigns which were previously impossible.

Results

Advanced analytics and multi-channel media attribution enabled us to deliver a 400% return on investment on paid search in the highly competitive Telco market and establish organic search as a profitable cost centre. Identification of existing customers allowed us to save 30% of the annual display-advertising budget dedicated to acquisition messaging, which was essentially being wasted on already existing customers and re-purpose it for brand and self-service messaging. The addition of targeting parameters and coordination of on and off page re-targeting campaigns increased response rates by 25% on average. The planning and execution of an online testing strategy increased the visit to sale conversion rate by 5%. All of the above measures combined delivered an approximate return on investment on advanced analytics of over 600%.

Testimonials

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 [globally] from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

“The Datalicious guys are great to work along side and to have on your team. They have a 'no stone unturned' approach to finding solutions to challenges that come up and were at ease working with different providers. Their knowledge and passion for web analytics and best of breed web optimisation was second to none. The advise on best practice use of the Omniture suite and how to make it work for me personally and Vodafone as a whole made the learning and training of others easy. I would thoroughly recommend Datalicious to anyone and they will be my first point of call.” Steve Brown, Senior Business Analyst, Vodafone

(download)

Click here to download:

200909 Vodafone Omniture Case Study.pdf (1470 KB)

Case Study - Datalicious & Target - Integrated campaign planning and analytics delivering Christmas like results mid year

 

Challenge

Develop an integrated campaign flow across traditional and digital channels to maximise impact and implement the necessary analytics framework to evaluate campaign performance.

Solution

Development of integrated campaign experience in cooperation with the client’s creative and digital agencies to enable a smooth campaign flow and optimal user experience designed to push social sharing. The early development and integration of the analytics framework into campaign planning process from the very beginning ensured tracking best practice was followed and a maximum amount of data could be collected across all channels. The project also included an in-depth review of the current Google Analytics set-up leading to the implementation of advanced website visitor segmentation capabilities.

Results

Traffic levels on the Target network of sites increased significantly during the integrated campaign, for the first time rivalling historic peaks from previous Christmas periods mid year. The campaign also resulted in a visible increase in retail transactions in the targeted product category and an increase in new CRM program subscribers, delivering and overall positive return on media investment. Thanks to a system of unique vouchers and the availability of advanced segmentation options in Google Analytics, the generated retail revenue could be tied back to the originating media channels and broken down by various segments delivering additional customer insights.

http://denim.target.com.au/

Click to view large

Download this gallery (ZIP, undefined KB)